Why Eugene?

What does Eugene actually feel like?

A little college town, a little outdoors town, a little arts town — and very proudly its own thing.

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Duck Culture

University of Oregon athletics, campus energy and a city that gets noticeably louder on game weekends.

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TrackTown USA

Running and track & field are part of Eugene’s identity, with historic Hayward Field hosting major collegiate, national and international competition.

Explore TrackTown USA →
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Arts & Music

Museums, live music, theater, festivals and a creative scene that shows up all year.

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Rain Is Part of It

Yes, western Oregon gets wet. It is also why spring turns intensely green and summer feels earned.

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Bike + Trail Life

Riverbank paths, Ridgeline trails and an outdoors culture that is woven into ordinary weeks.

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Local Food + Farms

Independent coffee, food carts and neighborhood restaurants sit inside a larger farm-country culture. Seasonal farm stands and markets sell local produce, flowers, eggs and grass-fed meats.

South Willamette Valley Food Trail →
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Markets & Makers

Local growers, makers and small businesses are a visible part of Eugene's identity.

College-town culture

Education is part of the local identity.

UO athletics and arts may be the most visible, but Bushnell, Lane Community College and Northwest College School of Beauty also add students, jobs, training and community energy to Eugene-Springfield.

More than school

Campuses influence restaurants, housing patterns, events, performances, research, employment and the steady flow of new people discovering the area.

Nature is not a side trip

The rivers and natural areas are part of everyday Eugene-Springfield life.

Willamette River

The river runs through the metro and anchors parks, bridges, bike paths and greenways on both sides of the city line.

Spencer Butte

One of Eugene’s signature hikes and a centerpiece of the Ridgeline trail system.

Mount Pisgah

A beloved natural area and arboretum southeast of town with trails, river habitat and wide valley views.

Thurston Hills

Springfield’s east-side natural area expands the region’s hiking and mountain-biking options close to home.